How To Create Simplicity and Power in Your Solopreneur Business

Attention gifted solopreneurs everywhere: even though you CAN come up with a million great ideas for your business doesn't mean you SHOULD.

I see it time and time again. Gifted solopreneurs everywhere trying to do this, that and the other thing only to be left lacking focus and clarity, feeling stressed-out and overwhelmed.

I know, from personal experience, what it's like to let your creative juices run the show in your business. Creativity is probably one your gifts and let's face it, anything you're good at doing FEELS GOOD doing. But this can lead to trouble for your business if you let your good ideas run roughshod over a sound business model that will stand the test of time.

The solution: set an intention to find the simplicity in your business. When you do you'll give your business more power. Here's how:

· Go Deep
First let me say, get out of your head and into your heart and gut. Certainly your mind can come up with a ton of good ideas. But what is your heart and soul calling you to create? Pay attention to THAT.

Why? Because those ideas are the ideas that will resonate because they come from the Core of Who You Are. Those ideas will be packed with your energy and that energy will touch others.

Yes, your mind-ideas carry energy too but are they aligned with the Core of Who You Really Are?

Go deep and allow yourself to be inspired.

· Brainstorm & Choose
Now that you've had a chance to LISTEN to what your heart and soul want to create, choose a few ideas to start with. Not just one you ask? No and this is why.

It's hard to know what's going to stick unless you try it on for size. You need to experience it, as well as your target market.

And that leads to...

· Test
I know the idea of "testing" your ideas isn't very sexy but it's a good mindset to adopt if you want to save yourself time and money over the long haul.

As I said above, in order to know how your ideas FIT the landscape of your business you need to test them out. Create a simple offer around one of your ideas and give it a try. In the long run you'll be glad you did.

What comes after testing?

· Track Results
What is your target market responding to? What are you responding to? How many sales did you get from one of your ideas? How much money did you make? How did your target market respond to your offer?

These and many more questions will help you gain clarity about which offer resonates with your target market.

· Pay Attention
As you move along PAY ATTENTION to everything you're attracting in your business. What kind of clients are showing up for you? What opportunities seem to appear out of nowhere? How do YOU feel about your offer? Does it make your heart sing or does it feel a little monotonous?

Pay close attention. By doing so you'll gain even more CLARITY!

· Keep Tweaking
Don't be afraid to "tweak" or "evolve" your offers, especially the good ones that are resonating with your target market.

Ask every client that enrolls in your offer what they liked/didn't like about their experience. Also ask them for their ideas - they'll come up with great ones!

Feedback is golden to your business so don't be afraid to ask for it and then implement changes as you see fit.

· Create Your Irresistible Offer
After spending some time testing different offers, is there one that stands out from all the rest? Is there one offer your ideal clients flock to? If the answer is yes then you have yourself an irresistible offer!

Once you find your irresistible offer you'll have clarity and focus for your business. You'll also have an offer you can leverage over and over again in different ways.

For example: Let's say you created a successful tele-coaching program. After a period of time and after working out some of the kinks you can then create a home-study course out of it. Not only that, you can also create a workshop or other specialty programs based on your core irresistible offer.

At this point - and not before - your business will have simplicity and power.

Final thoughts: does all of this sound like it will take too much time? It does take time discovering the power in your business. But hang in there, it is time well spent!


(c) 2008 Cari Vollmer / LifeOnTrack(tm) / LifeOnTrack.com

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